A Studio Cronborg Diagnostic
The Luxury Auditor
A brand is submitted. Six dimensions are examined. A verdict is rendered on whether the thing is actually luxury, or simply expensive. The two are not the same.
Most brands sold as luxury are not. They are expensive performances of it.
Submit a brand or product
The Six Dimensions
Six dimensions. Each load-bearing. The absence of any of them shows.
0 of 6 answered
The Verdict
By Dimension