Founder, Studio Cronborg
Charlotta Cronborg
Charlotta Cronborg is a creative director, editor, luxury brand strategist and dress historian. Twenty years across luxury fashion, publishing and cultural institutions.
Bylines in British Vogue, Dazed, i-D and Svenska Dagbladet. Senior Editor at Plaza Publishing Group, with full ownership of fashion content, commissioning, cover shoots, a budget and a team. Before that, London. Ralph Lauren, where the days went between the design archive and the creative concept team. Louis Vuitton, on the Art Department. The Victoria and Albert Museum and Kensington Palace.
Central Saint Martins, BA Fashion History and Theory. Lund University, MA Visual Culture and Communication. Guest lecturer in fashion history and material culture.
More than one hundred essays on fashion and culture have been published under the studio’s name.
The method is fixed. Insight first, then strategy, then concept, then design, then execution. The form is settled last, editorial, digital or physical, and it follows from the argument rather than the other way round.
Elsewhere, LinkedIn, Instagram and TikTok. Essays at studiocronborg.com/essays.
Read it in the magazine →