Studio Cronborg

Essays

Long-form essays on luxury, brands and culture by Charlotta Cronborg.

• They’d loved having us
  A woman shouting at her butler beside the pool, and a rose field in Grasse where forty kilos of flowers make one of absolute. On what the guest contributes, and on why the perishing is where the material comes from.
• Petrarch never met Laura
  Versace laid out its own relics and called it Obsessed. Petrarch saw Laura once, in Avignon in 1327, and spent forty years writing her. On what a house does with its parts, and on who the crisis actually belongs to.
• The first attempt at quiet luxury
  Couture opened in Paris. At Versailles a queen built a village with a windmill that turned nothing, and the most expensive simplicity in Europe was invented two hundred and forty years before the obituaries.
• The Tapestry and the Loom
  Every house is selling craft this year. Florence is the one place where the claim can be checked. A tapestry that tells the story of making and a loom that makes are different objects.
• Why doesn’t anyone read Vogue anymore?
  Arnault published thirty hours ahead of half-year results. Wintour took Vogue in 1988 and he took LVMH in 1989. Two machines built on visibility, and the numbers that say what happened next.
• Ralph Lauren and Ingmar Bergman
  Every rauk on Fårö is a dead reef, standing because the ocean took the soft and left the dense. On archives, absolute pitch, and why having the references is not the same as hearing the interval.
• The ritual was never new
  Functional fragrance is forecast to drive a quarter of beauty growth. Grasse has done one thing for four hundred years. On aura, the toilette, and the maker’s hand claimed by the wearer.